MATAPOS ang 16-taon, idinaos muli sa Cebu ang Philippine Travel Exchange (PHITEX) 2023 at sa taong ito nakasentro sa sustainability sa age of internet of things na itinampok ang digitalization at sustainability ng bansa.
Mahigit 100 buyers mula sa 18 bansa at 168 Philippine sellers na kinatawan ng 122 na mga kompanya ang dumalo Philippine Travel Change (PHITEX) 2023 sa Cebu.
Ang naturang aktibidad ay inorganisa ng Tourism Promotion Board katuwang ang Department of Tourism (DOT) at ang mga representante ng pribadong sektor na siyang nangangasiwa sa mga buyers para masiguro na kalidad at lehitimo ang transksiyon.
“Throughout the years PHITEXT has delivered outcomes of paramount importance to the Philippine tourism industry. Beyond statistics it has nurtured alliances, unlock prospects and ignited possibilities. With our President Ferdinand “Bongbong” Marcos, Jr. underscoring the significance of tourism as an economic cornerstone. Today, we continue this tradition,” ayon kay Maria Margarita Montemayor Nograles, Tourism Promotion Board.
Dagdag pa ni Montemayor, ngayong taon nakatutok ang PHITEX sa tourism sustainability sa panahon ng internet.
“The theme for this PHITEX edition “tourism sustainability in the era of internet of things”. The internet of things or IOT has been a presence for years and it reach has kept on expanding, altering our industry redefining the tourist experience with a mere click of a button. Let’s not overlook the ascendant force of an AI or artificial intelligence which is rapidly also shaping our sector,” dagdag ni Nograles.
Hindi lang dapat aniya nakatutok sa digitalization, dapat ding siguruhin ang tradisyon ay mag co-exist sa makabagong panahon.
“Amidst this transformative surge, tourism industry must be poised for action, we must not only embrace this digital revolution, but also guide the way ensuring that tradition co-existence harmoniously with modernization. It is a delicate equilibrium, one that we as stewards of our cultural heritage, must master,” ani Nograles.
Samantala, ayon kay Secretary Christina Garcia-Frasco ng DOT na siyang panauhing pandangal, mahalaga ang pakikipag-ugnayan sa iba’t ibang bansa para sa sustainable at inclusive tourism.
“As part of the Philippines reintroduction into the world, we have made the effort to collaborate with our counterpart in the ASEAN with the conscious effort of positioning the Philippines in a more primary role across Asia. With that, we establish partnership with our neighboring countries strategically positioning our self toward competitiveness as well as sustainable and inclusive tourism guided by the vision of ASEAN,” ayon kay Christina Frasco.
Bukod sa business to business transactions, nagkaroon din ng pagtalakay sa iba’t ibang mga topiko patungkol sa tourism trends at sustainability practices kasama ang mga piling speakers sa industriya.
