THE Philippine delegation in ITB Asia 2024 generated PHP 721,649,741.20 in sales leads, which is a 378.34% increase compared to last year’s participation! 29 exhibitors from destination management companies and the accommodation and resorts industry joined the Tourism Promotions Board during the event to passionately promote the Philippines in Singapore from October 23-25.
ITB Asia is a leading B2B trade show and travel industry convention modeled after its globally recognized counterpart, ITB Berlin. It facilitates business meetings and networking opportunities between exhibitors and top buyers from the leisure, MICE, and corporate travel sectors.
To top it all off, the Philippine ambassador to Singapore, His Excellency Medardo G. Macaraig, also presented a trophy to TPB COO Maria Margarita Montemayor Nograles during the event. This trophy is in recognition of the Philippines as the Best Dive Destination in the Asia Pacific at the Travel Weekly Asia Readers’ Choice Awards 2024.
Follow SMNI News on Rumble
