TOURISM Secretary Christina Garcia-Frasco on Monday (May 6) delivered her message before the Philippine delegation to the Arabian Travel Market (ATM) 2024 at the Dubai World Trade Center (DWTC), where she underscored the significance of the country’s participation in the foremost travel and tourism event in the Middle East.
“I’m so happy to join all of you today at the Arabian Travel Market where the Philippines will make its mark as the Emerging Muslim-friendly Destination for 2023, and hopefully we would be able to defend that very same title especially considering all the strides that have been made by our government to prioritize Muslim travelers from this region coming into our country,” Secretary Frasco said.
“The recovery of this market specifically coming into the Philippines has been quite remarkable and promising considering that here in the United Arab Emirates (UAE), we have seen a nearly 420% recovery from 2019 in terms of arrivals. And on average from the Gulf Cooperation Council (GCC), we have over 100% recovery in all of these countries. This shows you how much interest there is for the many offerings that we have in the country that boast unforgettable experiences,” she added.
Secretary Frasco attributed the successful ATM participation of the country last year to the hardwork of the tourism stakeholders, particularly the tireless sellers who serve as “frontliners” of Philippine tourism.
