2024 was recently announced as the Cambodia-China People-to-People Exchange Year. The initiative was designed to help attract more Chinese tourists and investors to Cambodia.
Cambodia attracted about 5.4-M foreign visitors in 2023.
Of this number, nearly 550,000 visitors alone came from China.
However, the figure was still a far cry from the record 2.3-M Chinese visitors it received in 2019.
Cambodia hopes to attract more Chinese tourists and investors in 2024.
The Southeast Asian nation is working on its tourism sector to revive its pre-pandemic reputation as an attractive destination.
Cambodia launched a tourism strategy such as training tour guides with Chinese language skills as it prepares to welcome more of them this year.
