THAILAND wants to attract 35 million tourists this year or about seven million more compared to 2023.
The preservation of natural tourist attractions and the revival of the tourism market are among the government’s top priorities for this year.
The Prime Minister’s office announced the plan after the recent recognition of Maya Bay on Phi Phi Island as one of the top beaches worldwide.
Thailand set a target of 35 million tourists by the end of the year and generated a total revenue of 3.5 trillion baht.
Moreover, Thailand and China agreed to implement a permanent visa-free policy starting on March 1, 2024.
The government aims to lure eight million Chinese visitors this year.
Thailand welcomed more than 28 million tourists in 2023 and generated 1.2 trillion baht in tourism revenue.
