THE Philippine delegation at the World Travel Market 2024 has made an impressive mark, generating PHP 429.6 million in sales leads! While the numbers are still partial, this represents an increase of over PHP 170 million compared to last year.
Led by the Philippine Department of Tourism and its marketing arm, the Tourism Promotions Board (TPB) Philippines, the country pavilion brought the Love the Philippines campaign to life, featuring award-winning destinations and immersive cultural experiences.
From a stunning Paoay Church photo wall to the traditional Filipino hair threading and delightful food sampling, attendees had the chance to immerse themselves in the rich and vibrant Filipino culture.
We’re excited about the growing interest in the Philippines as a top travel destination and look forward to more exciting opportunities ahead!
Editor’s Note: This article has been sourced from the Tourism Promotions Board Philippines Facebook Page.
