TWITTER and its sign outside its San Francisco headquarters is being taken down as they’re making space for the brand new ‘X’ sign.
In a post on July 24, Twitter owner Elon Musk announced that X.com now led to social media platform Twitter.
In a reply to another post, Musk explained the rebranding, saying,
“Twitter was acquired by X Corp, both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing”.
“The Twitter name made sense when it was just 140-character messages going back and forth–like birds tweeting–but now you can post almost anything, including several hours of video.”
“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird”.
Meanwhile, Musk also re-tweeted some of the posts of Twitter CEO Linda Yaccarino wherein she said,
“X is the future state of unlimited interactivity–centered in audio, video, messaging, payments/banking–creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
In the end, Musk expressed confidence that the rebranding would be a success saying, that X will become the most valuable brand on earth.